There was a time when websites with a lot of back links were ranking higher. Google has been significantly working on, to improve the user experience while searching for something using the search engine. Today user experience is one of the most important factors of SEO. If your web designer is only a traditional webmaster without basic knowledge of Search engine optimization then, be ready to face the following mistakes.
1- Not using SEO friendly URLs:
If your web guy is not aware of Google friendly structure then your website can miss the most important on-page factor. URLs are considered really important in terms of on-page SEO. It is crucial to make the URL structure according to SEO requirements and they must be clean and understandable. Your web developer must know how to include the keyword in the URL without over optimizing it.
2- Missing alt tags and inappropriate image name:
Similarly in-experienced web developer with less or without the knowledge of SEO can upload product images without descriptive alt tags and also it is possible he/she can use irrelevant name for the product images so this way you can miss an important ranking factor.
3- Navigation mistake:
It is really important how your website’s navigation look like. Most of the time Amateur web designers don’t know what to include in the navigation. Your web designer can miss the opportunity of using keywords in the menu tab. It is also an important factor what to include and what not in the main menu.
4- Categorization mistake:
It is really important how the website is categorized. A well structured site can have the parent category at the top level and then the sub category and so on.
Parent-category=>Sub-category => and so on
5- Coding mistake:
It is important your website code must be clean and should not contain W3C errors. If your website code has errors then Search engine crawlers ignore those parts and this way your website ranking can be down.
If you want to avoid these mistakes then you need to hire the services of a web agency such as The Adweb Solutionz . Our Web Designers are highly proficient in creating SEO friendly websites and will design your website according to Webmaster guidelines. Call our experts now.