Madhuri Dixit, Dance & Google
A scaling case study
The quintessential human conundrum is enabling the scaling up of a unique talent. How to make a particular skill, which traditionally operates one on one e.g. cardiology, available to the general populace. On demand. On an internet scale.
At a Talks at Google conversation with Amit Singhal, a Google Fellow and Sr Vice President, Search, Dr Shriram Nene, cardiologist & husband of Madhuri Dixit, discusses scaling his wife, Madhuri Dixit’s, unique dancing talent.
“I could not scale”
“I became a doctor…a heart surgeon…my problem was I couldn’t scale it. No matter how hard I worked– 300 to 500 patients per year…there’s 7 billion people on the planet…if I could take my original skills combined with her media talent, and then amalgamate them with brick-and-mortar, we could change the way people think about medicine.”
Dr Shriram Nene
Dr Nene’s scalability opportunity: Training & experience as a cardiologist. Expertise as a software technologist. His wife, Madhuri Dixit’s passion for dance
Releasing the little genius in everyone
“Every single one of us has a little genius in them…if Pablo Picasso never got his…if Marie Curie never got an opportunity….if Einstein never had an opportunity to write…how many people in the world never have that opportunity?….I started out with this health construct to take good evidence-based medicine to everyone on the planet.” – Dr Shriram Nene
Beyond mere scalability: Once the core software functionality was frozen, Dr Nene was able to further cast vision for providing opportunities to those who would have been potentially left out.
“If you gamify learning, you can change the way people learn…what we did was we knit that together with a social network and a marketplace. So now when these people learn, they’re not just learning, but they’re creating video resumes….what they’re doing is essentially becoming marketable. So what we’re doing is we’re discovering talent from all over the planet, not just from one area….And dance was really the tip of the iceberg…because if you take this and build it out..to the other verticals..”
Create new categories: Beyond mere dance instruction, Dr Nene was able to create a whole new category much like Apple with the iPhone, Uber, AirBnB & Flipkart.This meant that “Dance with Madhuri” became the new benchmark.
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