User experience has become an integral and popular part of the digital landscape. However, most digital marketers do not have a clear idea of what user experience entails. Here are some important mistakes digital marketers should avoid when it comes to user experience:
Not About Interfaces
One of the biggest misconceptions about user experience is that it is all about beautiful interfaces. Although it is a small part of the user experience, there is a broader mandate. User experience is more about relations between technology and people. It is about identifying and then working on that relationship.
The Design of the Matter
User experience is all about design. Most marketers confuse user experience with good marketing. Users might question the design of a product while marketers want to drive sales. Design is all about making things that most people will want. Therefore, in 2015, marketers need to focus on design to ensure better user experience.
Imaging Faux Pas
An integral part of user experience is high quality imaging. Users deserve to view good quality images. Therefore, digital marketers should invest in a good camera to ensure better image quality. Photo sharing platforms